Amazon makes linking Aadhaar mandatory

Lost your Aadhaar card? You might not get your Amazon packages

Mumbai: Lost your Aadhaar card? You might get into trouble while getting your order from the largest e-commerce site Amazon. According to a report in the New Indian Express, Amazon is asking its customer base in India to upload copies of their 12-digit unique identification number on its website to track down lost packages.

From insurance policies to mobile SIM, the UIDAI (Unique Identification Authority of India) has mandated the Aadhaar for carrying out a number of tasks.

As the Aadhaar registration requires an individual’s biometric information, hence the chances of duplication are almost impossible.

Aadhaar is a 12 digit unique-identity number issued to all Indian residents based on their biometric and demographic data.

Amazon customer representatives told their customers on several occasions that not uploading a copy of Aadhaar “might result in a delay in the resolution of the problem”, the report stated.

“The use of Aadhaar in this manner could lead to privacy risks – in terms of implications of publication of Aadhaar data, as well as the use of data including Aadhaar and other customer information that could lead to individual profiling,” Prasad, project manager, centre for communication governance at National Law University, Delhi told ET.

According to Amazon representative, having an Aadhaar card is needed to validate the authenticity of the customers who have lost their packages.

“In case a customer doesn’t have an Aadhaar card, he or she can submit other government certified identities, which are likely to come with some restrictions,” an Amazon India spokesperson told Buzzfeed News.

“Having an identity (ID) proof is a mandatory requirement for customers importing items into India,” the official Amazon website stated.

A per the website, Aadhar Card, PAN Card or Passport will be accepted as a valid proof of identity.

However, on the other hand, Amazon customers faced a tough time in convincing Amazon to take up their complaints without submitting their Aadhaar numbers fist.

Meanwhile, Amazon is not the only company to use Aadhaar in their products. As per media reports, Airbnb and Uber, and Ola are looking for different ways to incorporate Aadhaar in their products in India. Mobile wallet Paytm has also requested users to link their Aadhaar details.

“Aadhaar has the best API integration; the latest documents are getting connected with bank accounts. If you have an Aadhaar card, you have the KYC (know your customer) sorted,” a Zoomcar spokesperson told TOI.

Source by:-timesnownews